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BBH Explores Unconditional Love for Barclays


Guy Shelmerdine directs demanding offspring

BBH Explores Unconditional Love for Barclays


On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage.  This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.


The humorous new campaign, created by BBH, signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.


The film, ‘You Vs Unconditional Love’, examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own.  However, at the same time he wrestles with looking after his own interests.   

The 60 second film was shot in South Africa by Smuggler’s Guy Shelmerdine, who in 2011 also directed the award-winning Weetabix ‘Big Day’ advert for BBH. 

Barclays previous campaigns, voiced by Stephen Merchant, had used metaphors such as bursting balloons or deflating bouncing castles to explain often complex financial products such as easy access Bonds or cash ISAs. 



Creative Credits

BBH Creative Directors: David Kolbusz & Dominic Goldman
BBH Executive Creative Director: Nick Gill
BBH Producer: Ruben Mercadal
BBH Strategic Business Lead: Neil Small
BBH Strategy Director: Debra Ladd
BBH Team Director: George Scotland

Production Company: Smuggler
Director: Guy Shelmerdine

Executive Producer: Fergus Brown

Producer: Gustav Geldenhuys
DoP: Martin Ruhe
Post Production: The Mill
Sound Design: Factory 


Editor: Andy McGraw

Editing House: STITCH


Music: Mutato, Los Angeles  

Animation: Passion Pictures  


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Genres: Comedy, People

Categories: Finance, Banking

BBH London, Mon, 14 Jan 2013 10:59:31 GMT