Last month BBH and KFC launched ‘Bus’, the first piece of work under a new creative direction for the brand. In line with the new approach, KFC has now launched two new product films which continue the move towards a more emotionally engaging style of advertising.
‘Stairs’ is a timeless brand story based on heritage and human truth. The film dramatises how that feeling of anticipation you get whilst waiting for someone to bring home the food always remains the same. Whether you’re a young boy or an old man, that feeling never leaves you. The film aims to drive sales of The Colonel’s Bucket by drawing on a simple product truth - KFC brings a timeless taste that has remained the same since the 1930s.
‘Quads’ is an action packed tale of how to pack more into your lunch – both with the new BLT Quadwrap, and an idea of what you could do if you went out and made the most of your lunch hour.
Creative Credits - Stairs
Client name and title: Meghan Farren, Marketing Director
BBH Creative Team: Matt Moreland & Chris Clarke
BBH Creative Director: Hamish Pinnell
BBH Strategy Director: Ross Berthinussen
BBH Strategist: John Jones
BBH Team Manager: Leo Sloley & Helen Campell-Borton
BBH Team Director: Phil Baker
BBH Strategy Business Lead: Sian Cook
BBH Producer: Chris Styring
BBH Assistant Producer: Alice Straker / Nicolas Jayr
Production Company: Pulse Films
Director: thirtytwo
Executive Producer: James Sorton
Producer: Shirley O’Connor
DoP: Florian Hoffmeister
Post Production: The Mill
Post Production Producer: Rachel Stones
Editor/Editing House: Sam Rice-Edwards / The Assembly Rooms
Edit producer: Polly Kemp
Sound: Wave Studios
Sound Engineers: Aaron Reynolds, Ed Downham, Dugal Macdiarmid
Sound producer: Amber Clayton
Designer / Typographer: Sid Russell
Creative Credits - Quads
Client name and title: Meghan Farren, Marketing Director
BBH Creative Team: Matt Moreland & Chris Clarke
BBH Creative Director: Hamish Pinnell
BBH Strategy Director: Ross Berthinussen
BBH Strategist: John Jones
BBH Team Manager: Leo Sloley & Helen Campell-Borton
BBH Team Director: Phil Baker
BBH Strategy Business Lead: Sian Cook
BBH Producer: Chris Styring
BBH Assistant Producer: Alice Straker / Nicolas Jayr
Production Company: Rogue Films
Director: Tom Haines
Executive Producer: Charlie Crompton
Producer: Maddy Easton
DoP: Steve Annis
Post Production: The Mill
Post Production Producer: Rachel Stones
Editor/Editing House: Thomas Carter / Trim Editing
Edit producer: Harriet Cawley
Sound: Wave Studios
Sound Engineers: Aaron Reynolds, Ed Downham, Dugal Macdiarmid
Sound producer: Amber Clayton
Designer / Typographer: Sid Russell
