BBH & Axe Launch 'Hairtorials'

Following on from the success of their Axe ‘Buzz’ viral, BBH & Nick Jasenovec have teamed up once again for a new online Axe campaign called ‘Hairtorials’.

In it we are introduced to our 4 protagonists who teach us just how easy it is to create their own unique hair style via the wonder of Axe’s new Hair care range.

David Kolbusz, Deputy Executive Creative Director at BBH London said: “A lot of body care tutorials are pretty dry and functional.  We wanted to create something with a bit more life to it - educating and entertaining at the same time - thus definitively proving that learning CAN be fun!”

The four films called Clean Cut, Messy, Natural & Spiked are a tongue in cheek pastiche to the use of popular Hairtorials, poking fun at them in a glamorous and sexy way.

Credits

Client: Axe
Agency: BBH
Creative Director: Gary McCreadie and Wes Hawes. 
Art Director: Harry Orton, Matt Fitch
Copy Writer: Robin Warman, Mark Lewis
Agency Producer: Glenn Paton
Director: Nicholas Jasenovec
Exec Producer: Anna Smith
Producer: Neil Cray
DOP: Ben Todd
Art Director: James Hatt
Hair Stylist: Larry King
Costume Designer: Jemima Penny
VFX: Frame Store
Editor: Sam Jones Cut & Run