BBH Asia Pacific Lead Agency for IKEA

IKEA has appointed BBH Asia Pacific as the lead creative agency to run its full suite of integrated communications, including traditional advertising, digital, social, activation and in-store activities for Singapore and Malaysia. BBH has already begun work with a communication strategy across both countries, and a launch campaign due for August 2013. 

Said John Hadfield, CEO, BBH Asia Pacific “Everyone in our industry wants to work with IKEA. Now we’ve got what we hoped for, the pressure’s on us to deliver. We prefer it that way.”

On the appointment, Irene Lau, Regional Marketing Manager, Ikano Retail Asia said “We are excited about this partnership with BBH to effectively deliver the IKEA brand promise across to customers and achieving our commercial goals for the new financial year.