BBH Asia Pacific has been appointed by General Mills to work on their digital business for the premium ice cream brand, Haagen-Dazs, for the Asia Pacific region, the Middle East and South Africa.
BBH’s remit includes the development of a strategic framework and creative assets for digital and PR activation with a strong focus on content management in the social media space.
BBH was appointed to the business after an invitation-led pitch.
Said Trevor Pickard, Regional Marketing Director, General Mills Asia:
“As one of the world’s most loved ice-cream brands, we want Haagen-Dazs to engage
in the most relevant way possible with consumers. Our partnership with an agency of BBH’s calibre will enable us to strengthen our digital presence and take the Haagen-Dazs brand to the next level.”
Said Frances Great, Managing Director, BBH Asia Pacific:
“This is a wonderful opportunity to work on a truly iconic brand. This appointment is a reflection of our ability and commitment to not just create digital ideas, but to create ideas for a digital world.”
Haagen-Dazs is the second General Mills brand recently awarded to BBH. BBH London was appointed to the Old El Paso business in July 2012.