BBH APAC Sweep Singapore Effies

BBH Asia Pacific won the most gold awards presented at the 2013 Singapore Effies held last Friday.

BBH Asia Pacific took two golds for their Mentos National Night and NTUC Essentials campaigns,  both recognized as two of the four most effective campaigns from the 23 shortlisted.

The Mentos National Night campaign launched in August 2012, now known as ‘ the baby making campaign of the summer’ achieved immense success. Total PR value of the campaign was estimated at 40 times (and still counting) of the campaign budget including making the cover of the Wall Street Journal and the subject of banter among CNN television anchors. Mentos doubled it’s sales during the period.

The highly awarded NTUC Income Essentials campaign - positioning insurance as affordable as life’s daily essentials - created significant consumer awareness, brand effect and sales volumes for the product.

The Effie Award is organized by the Singapore Effies committee and the Institute of Advertising Singapore with a mission to honour the marketing communications industry’s most effective work.