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BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium

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Nike collaborates with BBH to create giant running track in Manila

BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium

BBH Asia Pacific and Nike have built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.

The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.


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Creative Agency

Creative Agency: BBH APAC

Client

Advertiser: Nike

Categories: Shoes, Clothing and Fashion

BBH Singapore, Tue, 30 Aug 2016 08:30:21 GMT