Tue, 30 Aug 2016 08:30:21 GMT
BBH Asia Pacific and Nike have built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.
The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.
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Creative Agency: BBH APAC
Categories: Clothing and Fashion, ShoesBBH Singapore, Tue, 30 Aug 2016 08:30:21 GMT