Creative in association withGear Seven

BBGUN Directs for Swedish House Mafia’s ‘Antidote’

Production Company
London, UK
Partizan's directing duo shoot promo for Swedish house band
BBGUN is the directing duo of Maxim Bohichik & Alex Bergman. Represented at Partizan, the two have been directing together since 2008 when they collaborated on their first video for Kid Cudi's Day 'N' Nite. Each has a background in filmmaking, Alex being an acclaimed cinematographer and Maxim as an editor. BBGUN’s uniquely cinematic style has been a signature in all of their work, helping them gain a solid foothold in an ever expanding world of music video directors.
December 20th sees the release of their most recent promo for Swedish house group; Swedish House Mafia and their new single ‘Antidote’. Set in a Tokyo nightclub, with an array of stunningly sexy females sashaying across the screen, we, the audience become drawn into the scenario through the eyes of an unknown hero as steels from a bevy of suit clad gangsters. 
Maxim Bohichick said of the work, "It's rare to have the opportunity to work on a music video for a song that can provide such a cinematic score. Because of the electronic and primarily instrumental nature of Swedish House Mafia's music, we were able to create a short action film and in doing so, we had our best filmmaking experience to date." 
Alex Bergman added "Our story is told from the POV of an underdog Robin Hood and his gang of misfits. A love letter to Yakuza movies and POV cinematography from Bogart to Bigelow, we set out to create a relentlessly visceral video. Hope you like it."
To watch the promo click on the link beneath:
Artist: Swedish House Mafia vs Knife Party
Song: Antidote
Label: Virgin Records
Directors: BB Gun
Prod co: Partizan
Producer UK: Martin Poyner
Producer NYC: Garen Barsegian
Producer NYC: Grayson Ross
Production Manager NYC: Brooke McDaniel
Exec Producer US: Jeff Pantaleo
DoP: Alex Bergman
Camera Op: Matt Klammer
1st AD: Conrad Ross
Production Designer: Lee Whittier
Wardrobe Stylist: Aja Johnson
Hair & Makeup: Cassie Kurtz
SFX Makeup: Christina Drevis
Stunt Coordinator: Vince Cupone
Casting Director: Sashalee Pallagi
Editor: Maxim Bohichik
VFX: Gavin Shapiro
Grade: Company 3 NY
Sound Design: Sonam Gray & Ryan LeRette
Commissioner: James Hackett
Commissioner: Oliver Hammerton