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BBDO's AT&T Mother's Day Spot

Creative

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Caviar's Jorma Taccone directs

To celebrate Mother’s Day, AT&T is launching a special Mother’s Day version of its popular “It’s Not Complicated” campaign. The spot, “Big Hug,” will air Friday through Mother’s Day (Sunday) and features kids exclaiming that big hugs are better than small ones and that the best hugs come from Mom. It also invites viewers to create their own customized version of the spot by visiting www.ATTmothersday.com where they can send it as an e-card to their moms. E-card application also accessible via AT&T’s facebook and mobile pages.

AT&T “Big Hug” Creative Credits

Agency: BBDO Atlanta & BBDO New York
Client: AT&T
Title: “Big Hug”

Chief Creative Officer: David Lubars
Executive Creative Director: Erik Fahrenkopf
Executive Creative Director: LP Tremblay
Executive Creative Director: Stephen McMennamy
Creative Director: Alex Russell
ACD/Art Director: Mike Hanley
ACD/Art Director: Jesse Snyder
ACD/Copywriter: Mark Billows

Executive Producer: Julie Collins
Producer: Jessica Jacklin

Production Company: Caviar
Director: Jorma Taccone
Director of Photography: Damian Acevedo
Executive Producer: Michael Sagol
Line Producer: BP Cooper

Editing Company: Lost Planet
Editor: Chris Huth
Editor: Paul Snyder
Executive Producer: Krystn Wagenberg
Producer: Lauren Hafner Addison

Visual Effects: Spontaneous NY
Producer: Bryce Edwards