Peach
Hobby home page
liahome
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BBDO's AT&T Campaign Reveals The Brand's Impressive Edge-to-Edge Intelligence Capability

Creative 373 Add to collection

Varied spots showcase an array of product technical capabilities and golfer Jordan Spieth supporting the 'it can wait' movement

BBDO's AT&T Campaign Reveals The Brand's Impressive Edge-to-Edge Intelligence Capability
AT&T is using the occasion of the Masters Golf tournament to debut several new ads showcasing the variety of work AT&T supports.

One of the efforts focusses on the next evolution of the “& Everything” campaign. This b-to-b campaign, which debuted in 2016, has focused to date on how AT&T helps customers solve challenges in today’s complex business environment.  In this new iteration, the campaign has been evolved to put a more personal and human lens on these technical issues.  In a series of four new spots (one :60 Anthem commercial and three :30s), the focus is on how AT&T is providing edge-to-edge intelligence, connecting every edge of business, from retail to finance, healthcare and manufacturing. 


The second effort features golfer Jordan Spieth in two :30 spots, playfully showing how certain actions on the golf course aren’t options when driving on the road.


Jordan is a longtime proponent of It Can Wait  - the AT&T movement aiming to end distracted driving that has led to over 23 million online pledges encouraging drivers to make a comment to not text and drive. The ads play off two golf moves, the “gimme” and “laying up,” where Jordan stresses that there are no shortcuts with distracted driving.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Mobile Network, Consumer Electronics

BBDO North America, Fri, 06 Apr 2018 12:00:32 GMT