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BBDO's AT&T Campaign Reveals The Brand's Impressive Edge-to-Edge Intelligence Capability


Varied spots showcase an array of product technical capabilities and golfer Jordan Spieth supporting the 'it can wait' movement

BBDO's AT&T Campaign Reveals The Brand's Impressive Edge-to-Edge Intelligence Capability
AT&T is using the occasion of the Masters Golf tournament to debut several new ads showcasing the variety of work AT&T supports.

One of the efforts focusses on the next evolution of the “& Everything” campaign. This b-to-b campaign, which debuted in 2016, has focused to date on how AT&T helps customers solve challenges in today’s complex business environment.  In this new iteration, the campaign has been evolved to put a more personal and human lens on these technical issues.  In a series of four new spots (one :60 Anthem commercial and three :30s), the focus is on how AT&T is providing edge-to-edge intelligence, connecting every edge of business, from retail to finance, healthcare and manufacturing. 

The second effort features golfer Jordan Spieth in two :30 spots, playfully showing how certain actions on the golf course aren’t options when driving on the road.

Jordan is a longtime proponent of It Can Wait  - the AT&T movement aiming to end distracted driving that has led to over 23 million online pledges encouraging drivers to make a comment to not text and drive. The ads play off two golf moves, the “gimme” and “laying up,” where Jordan stresses that there are no shortcuts with distracted driving.

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Genres: People, Storytelling

Categories: Mobile Network, Consumer Electronics

BBDO North America, Fri, 06 Apr 2018 12:00:32 GMT