BBDO Worldwide topped the 2014 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. The annual report was based on more than 5,000 pieces of work from more than 1,600 agencies around the world in 32 award shows. This is the seventh time in the eight-year history of the Directory Big Won that BBDO has been ranked #1.
Sixty-two BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 500 points. Seven were ranked #1 in their respective countries. Almap BBDO in Brazil was the world's most awarded agency in Press and BBDO New York the most awarded agency in the world in Direct Marketing.
Patrick Collister, the author of the Directory Big Won said, “The Directory Big Won is a way for agencies to benchmark their performance against their competitors. To top the report demands that an agency deliver excellence across more than just one campaign and more than just one medium. Today’s consumer interacts with media via multiple platforms. Clearly, BBDO is delivering the best work for its clients above the line, below the line, offline and online.”
In the Top Ten most awarded Chief Creative Officers in the world , David Lubars, BBDO’s Worldwide Chief Creative Officer, was joint #1 – the third time that he has been ranked #1. Marcello Serpa of Almap BBDO was ranked #3, Ronald Ng of BBDO Singapore #6, Nick Worthington of Colenso BBDO #7, and Greg Hahn of BBDO New York #8.
"The best work works best for our clients,” said Andrew Robertson, President and CEO, BBDO Worldwide, noting that there is “a proven correlation between work that wins creative awards and work that is exceptionally effective."