BBDO Worldwide today announces that it has acquired a majority stake in Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands.
Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world’s best recognized brands in these categories. With over 100 people in offices in London and New York, the group is built on a culture of creative excellence and passion for its industry and clients.
Andrew Robertson, President and CEO, BBDO Worldwide, said, “I have been an admirer of this group for several years. They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully.”
Co-Founders Jens Grede and Erik Torstensson, heralded by British GQ as two of the most influential men in fashion, will continue their leadership of Wednesday Agency Group together with CEO Glenn Jones and President Ian Schatzberg. Wednesday will operate as a stand alone agency brand within the BBDO Worldwide Group.
“As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth,” says Grede. “It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production.”
Torstensson adds, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”