BBDO Worldwide was named Network of the Year at the 2016 Clio Awards. It’s the fifth time the agency has been named Network of the Year at the Clio Awards in the past nine years.
In addition, BBDO New York’s work for SNICKERS (“Game”) was awarded the Clio Hall of Fame honor in Film. The television commercial, starring Betty White and the late Abe Vigoda, premiered during the 2010 Super Bowl and was also voted the most popular in the game that year.
Sixteen BBDO agencies from across every region combined to win a total of 50 coveted Clio Awards, making BBDO the most-awarded agency group. These included two Grand Clios, 12 Golds, 11 Silvers and 24 Bronzes. Grand Clios were awarded to Almap BBDO in Brazil for its work for Getty Images (“Endless Possibilities”) and Colenso BBDO in New Zealand for its work for DB Export (“Brewtroleum”). Other award-winning agencies included: AMV BBDO, London; BBDO Bangkok; BBDO Germany Berlin; BBDO Germany Dusseldorf; BBDO New York; BBDO Paris; BBDO San Francisco; Clemenger BBDO, Melbourne; Contrapunto BBDO, Spain; Energy BBDO, Chicago; Garnier BBDO, Costa Rica; Instinct BBDO, Russia; Proximity Madrid and Sancho BBDO, Colombia.
“BBDO’s performance at this year’s Clio Awards is a testimony to the depth and breadth of excellence of its network,” said Nicole Purcell, President CLIO & All Creative World. “Our motto is ‘Imagination, Innovation, Inspiration’ and, indeed, BBDO’s work did just that, with campaigns for nearly two dozen clients earning Clios.” She added, “We are equally pleased to have honored BBDO’s Snickers campaign with our Clio Hall of Fame award. Not surprisingly, the agency’s work for Snickers also won our very first Super Clio for the best ad in the Super Bowl in 2015. Congratulations to David Lubars and everyone at BBDO on this achievement.”
The Clio Awards (www.clioawards.com) is an esteemed international awards competition recognizing the work, the agencies and the talent that push boundaries and establish new precedent. Founded in 1959, it is also among the industry’s most prestigious honors and recognitions. This year’s show attracted thousands of entries from more than 70 countries around the world.
“BBDO is humbled to be Network of the Year,” said David Lubars, Chief Creative Officer, BBDO Worldwide. “In our view, Clio is one of the small handful of shows in the world that are meaningful – the juries have the highest standards; it's very difficult to win."