Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BBDO Toronto's Starbucks Rewards

Creative 0 Add to collection

To launch My Starbucks Rewards from BBDO, Toronto

BBDO Toronto's Starbucks Rewards

To launch ‘My Starbucks Rewards’ program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.

The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts. 

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

 
The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

View the installation on Vimeo: http://vimeo.com/30681933 

In 2010, Starbucks Tazo tea Interactive Storefronts achieved international attention, allowing users to guide a creature of their choosing to find the ingredients of the Tazo teas. Watch the video here.

 
The campaign runs until January 4, 2012 in Toronto at 4 King St. W and 765 Yonge St. The Vancouver locations are 802 W Hastings St. and 498 Robson St.
 
Credits:

Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox
 
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Sun, 23 Oct 2011 16:00:00 GMT