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BBDO Stick Two Fingers Up For Twix

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New Twix campaign revels in sibling rivalry

BBDO Stick Two Fingers Up For Twix

Last month, in Cannes, Mars and BBDO New York provided a sneak peek at the new global campaign for Twix, the first work from BBDO for Twix since the agency was awarded the business.  The brand is best known for its two fingers, so the campaign taps into a universal insight involving rivalries and how people naturally like to pick sides; in this instance, a (literal) rivalry between the inventors of the “Left TWIX” and the “Right TWIX.”  The wrap up line is, “Try both and pick a side.”


The campaign launches this week in the U.S. 


View the spot here:


Creative Credits
Agency:                                                            BBDO New York
Client:                                                              Mars Incorporated
Title:                                                                 Ideologies
Chief Creative Officer:                                     David Lubars
Senior Creative Director                                  Peter Kain
Senior Creative Director                                  Gianfranco Arena
Creative Director/Writer                                  Chris Beresford-Hill
Creative Director/AD                                       James Clunie
Executive Producer                                          Anthony Curti
Music Producer:                                               Melissa Chester
Production Company:                                      MJZ
Director:                                                          Craig Gillespie
President:                                                        David Zander
Executive Producer                                          Emma Wilcockson
DP                                                                    Gyula Pados
Line Producer                                                  Line Postmer
EDITORIAL:                                                      MACKENZIE CUTLER
Editor                                                               Ian Mackenzie
Asst Editor                                                       Nick Divers
Exec Post Producer                                          Tatiana Vasquez
VISUAL EFFECTS:                                             EIGHT VFX
Creative Director                                             Jean-Marc Demmer
Exec Producer                                                  Baptiste Andrieux
Exec Producer                                                  Shira Boardman
Lead Compositor                                             Andy Davis
Sr Compositor                                                 Mathieu Caulet
CG Supervisor                                                 Fred Hopp
CG Artist                                                          Matthais Jourde
Producer                                                          Donna Langston
MUSIC:                                                            HUMAN
Producer                                                          James Wells
Exec Producer                                                  Marc Altschuler
Composer:                                                       Andy Block
SOUND DESIGN                                              MACKENZIE CUTLER
Sound Designer                                               Sam Shaffer


view more - Creative
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Categories: Food

BBDO New York, Wed, 18 Jul 2012 13:03:33 GMT