The need to create compelling content for clients is on the rise. This content increasingly takes the form of activation which is captured and driven via multiple channels. In order to expand capabilities in this area, BBDO/Proximity Singapore has therefore appointed an Activation Producer – Ann May Chua.
Chua moves into the activation role through an internal transfer, after two years in account management. She brings with her over six years of previous experience in photography, post-production, audio-production, and film-production, most recently producing the highly-acclaimed surprise 2NE1 K-Pop concert for Singtel.
“We don’t live in a world of just print ads and TVCs anymore. BBDO has always done great work for our clients, and we are happy to evolve with the times by getting involved in the activation and experiential space. I am thankful for this opportunity and very excited to create more great work in collaboration with our clients”, said Chua.
Jean-Paul Burge, SEA President and CEO Singapore, BBDO, said of the appointment, “We are constantly adding to our scope and skill-set and have been developing a number of projects in the activation space throughout 2012. Ann May has been a fabulous suit for us to date and has raised her hand to lead the charge in this space, we're delighted to have someone internal with her experience who can develop and grow this part of our business.”