BBDO Singapore has achieved in-book status in the Art Direction category for Poster Advertising at the 51st annual D&AD awards. After the first round of judging, “Made of More – Pool” for Guinness, APB Singapore Diageo, received a coveted yellow slice.
Considered by many to be design/advertising’s most prestigious show, Ronald Ng, CCO of BBDO Singapore commented: “D&AD is arguably the most elusive accolade out there. We have come out empty-handed more times than not. So to be 1 of only 4 to make the cut in the tough category of 'Art Direction' is a humbling honour.”