BBDO and Proximity Singapore emerged the triumphant winners of ‘2013 Agency of the Year’ at the Singapore Creative Circle Awards which took place last night.
With a record 48 finalists, the Agency’s total haul was 6 Golds, 8 Silvers and 12 Bronzes across 10 categories including integrated, direct, digital and print.
SingTel’s ‘Hawker Heroes’ was BBDO and Proximity’s most awarded campaign winning Best of Promo & Activation, Best of Entertainment & Branded Content, 4 Golds, 4 Silvers and 1 Bronze.
Further awards were also won for Guinness ‘Made of More’, Guinness ‘Arthur’s Day’, Mercedes and FedEx.
Michelle Fun took home the award for 'Young copywriter of the year'.
Ronald Ng, CCO of BBDO and Proximity Singapore said of the wins: “It was an honour to win the 'Agency of the Year' award. We are equally thrilled that we won best of category awards in Promo & Activation and also Branded Content. Most importantly, we won across 10 categories. This is testament to our integrated approach to the work, and our belief in acts, not ads.”
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Jean-Paul Burge, President South East Asia & CEO Singapore added: “I am delighted with the news. It’s great to see work winning for multiple clients across so many categories. The Awards really showcase our strength as a full-service agency.”