Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BBDO Singapore and Tiger Beer Uncover History of the Kallang Wave

Creative 410 Add to collection

In the second stage of Tiger's "The Unofficial History of Singapore" campaign

BBDO Singapore and Tiger Beer Uncover History of the Kallang Wave

The second mockumentary video of Tiger’s 50th campaign “The Unofficial History of Singapore” highlights that nothing unites the people of a nation like a football game, and nothing unites the people of a football game like the Kallang Wave.

But who was the man behind the wave?

Thanks to a mysterious crate found in an abandoned bunker, Tiger Beer has uncovered his incredible story. The man’s name is Chu Beng Huat, and his meteoric rise forged a football-loving nation.

Tiger Beer has an exclusive interview with him sharing his incredible rags-to-riches story. Watch it for yourself on www.tigerbeer.com.sg

Commenting on the overall campaign, Joe Braithwaite, general manager, BBDO Singapore, said: “Tiger Beer has an authentic and genuine connection to the history of Singapore that we’re proud to celebrate. It’s been fun working on this refreshing campaign with a great client.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, Storytelling

Categories: Beers, Alcoholic Beverages

BBDO Asia, Tue, 07 Apr 2015 00:03:27 GMT