Tue, 07 Apr 2015 00:03:27 GMT
The second mockumentary video of Tiger’s 50th campaign “The Unofficial History of Singapore” highlights that nothing unites the people of a nation like a football game, and nothing unites the people of a football game like the Kallang Wave.
But who was the man behind the wave?
Thanks to a mysterious crate found in an abandoned bunker, Tiger Beer has uncovered his incredible story. The man’s name is Chu Beng Huat, and his meteoric rise forged a football-loving nation.
Tiger Beer has an exclusive interview with him sharing his incredible rags-to-riches story. Watch it for yourself on www.tigerbeer.com.sg.
Commenting on the overall campaign, Joe Braithwaite, general manager, BBDO Singapore, said: “Tiger Beer has an authentic and genuine connection to the history of Singapore that we’re proud to celebrate. It’s been fun working on this refreshing campaign with a great client.”
Genres: Comedy, Storytelling
Categories: Beers, Alcoholic BeveragesBBDO Asia, Tue, 07 Apr 2015 00:03:27 GMT