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BBDO Singapore Adds Creative and Affectionate Twist to 2021 Greeting Card for Chinese New Year

Creative 216 Add to collection

A simple flip of the card turns the CNY greeting into a Valentine’s Day message

BBDO Singapore Adds Creative and Affectionate Twist to 2021 Greeting Card for Chinese New Year
BBDO Singapore has added a creative and affectionate twist to its greeting card for Chinese New Year 2021. 
 
The team commented: "This year, Chinese New Year and Valentine’s Day fall so close to each other. And what better way to send the clients all the luck and love the year has to offer than with a single greeting to mark both the occasions."

"Using the Year of the Ox and the symbolic XOXO phrase commonly associated with love and affection, we created a simple way to commemorate both dates." they continued. "A simple flip of the card turns the CNY greeting into a Valentine’s Day message - creating an unforgettable token that we hope will leave a smile on everyone’s face."

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Agency

Agency: BBDO Singapore

CCO: Tay Guan Hin

Senior Copywriter: Imran Chaudhry

Associate Creative Director: Malcolm Wee

BBDO Asia, Tue, 26 Jan 2021 09:38:32 GMT