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BBDO San Francisco Rallies Californians for a Coastal Cleanup

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California Coastal Commission prepare for volunteer event 'Coastal Cleanup Day'

BBDO San Francisco Rallies Californians for a Coastal Cleanup

Millions of cigarette butts, plastic bags, food wrappers, and plastic pollution litter California's beaches and inland waters. So each year, The California Coastal Commission create the California Coastal Cleanup Day, the state's largest volunteer event which draws tens of thousands of volunteers to more than 850 locations. 

BBDO San Francisco created an impactful campaign, on a pro bono basis, to create awareness of the event and recruit volunteers. The campaign underscores how trashed California's beaches and waterways have become and highlights the need that Coastal Cleanup Day addresses – to care for our coast and ocean. 

Coastal Cleanup BBDO San Francisco
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Post Production / VFX

Colourist: Chris Martin , Spy Post

Production Company

Director: Dan Escobar

DOP: Viet Mac, MacHouse Productions


Composer: Brandon O’Connell , Singing Serpent

Sound Design: Michael Schwartz, Lucky Treehouse

Sound Engineer: Matt Zipkin, One Union Recording


Edit Company: Lucky Treehouse

Editor: Michael Schwartz

Creative Agency

Creative Agency: BBDO San Francisco

Art Buyer: Richard Lang & Judith Selby Lang

Art Director: Page Kishiyama

Copywriter: Crockett Jeffers

Designer: Nina Golik

Executive Creative Director: Craig Mangan

Photographer: Dan Escobar

Producer: Cameron Barnum


Advertiser: California Coastal Commission

Genres: Scenic

Categories: Corporate, Social and PSAs, Associations

BBDO San Francisco, Wed, 17 Sep 2014 11:11:56 GMT