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BBDO San Francisco Kicks Out the Doubt in Campaign for Wells Fargo Advisors

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Spots directed by Traktor depict people’s self-doubt as a disheveled doppelganger

BBDO San Francisco Kicks Out the Doubt in Campaign for Wells Fargo Advisors

Wells Fargo Advisors has recently launched a new campaign, encouraging investors to consider the company for personal investment planning advice. Amidst what has been a turbulent 12 months in the marketplace, now, more than ever, many consumers are facing confusion around their investing decisions. A financial advisor from Wells Fargo Advisors can help investors quiet second guessing with a second opinion on their investment plan.

The work flips the confidence-building narrative that many competitors take on its head, by appealing to consumers’ own self-doubt when it comes to investment knowledge in a hyper-relatable way. This was a strategic choice based on research showing that affluent consumers (the brand’s target), believe they’re succeeding in many aspects of life, yet they lack confidence in their investing decisions. 

The creative depicts people’s self-doubt as a disheveled doppelganger, appearing unexpectedly and encouraging them to kick out their doubt with the help of a financial advisor from Wells Fargo Advisors.

The 'Kick out the Doubt' campaign, developed with creative agency partner BBDO San Francisco, includes four new spots that will run on TV and OLV, with accompanying digital and social assets. 

The campaign is targeted at both existing Wells Fargo banking customers who might not be aware of the company’s investment services, and new customers alike. TVCs will air nationally during the Wells Fargo Championship Golf Tournament, and will run now through the fall in four markets: Charlotte, Houston, Minneapolis, and Philadelphia.

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Agency: BBDO SF

Chief Creative Officer: Matt Miller

Creative Director: Eric Liebhauser

Creative Director: Jakub Szymanski

Associate Creative Director: Stephanie Fernandes

Associate Creative Director: Jared Johnsen

Designer: Fiona Slater

EVP, Group Account Director: Evyn Zell

Management Supervisor: Mary Cao

Account Executive: Monisa Lu

Project Manager: Laura Paulino

SVP, Head of Integrated Production: Louise Doherty

VP, Executive Producer: Patricia Bott

Integrated Producer: Jasmine Henry

Senior Business Manager: Nihad Peavler

Senior Business Manager: Meredith Thornhill

SVP, Strategy Director: Melissa Miller

Planning Director: Neil Slotterback

Production Company: Stink Films

Directors: Traktor

EP: Fran McGivern

Line Producer US: Rachel Curl

Line Producer CAN: Jill Savatore

Editorial Company: Arcade

Editor: Geoff Hounsell

Producer: Alexa Atkin

Assistant Editor: Ryan Andrus

Post Production Company: MPC

VFX EP: Elexis Stearn

VFX Producer: Susan Harris

Color Grade Producer: Sasha Pace

Colorist: Ricky Gausis

Music + Sound Production Co: Walker

Executive Producers: Stephanie Pigott, Sara Matarazzo

Producer: Danielle Soury

Producer: Dottie Scharr

Mix Engineer: Chris Nungary

Media Agency: OMD

Categories: Supermarkets, Retail and Restaurants

BBDO San Francisco, Wed, 07 Apr 2021 08:41:00 GMT