BBDO NY's Tap Thru How-to for Lowe's Home Improvement

Lowe’s is launching two new platform-based campaigns, called “Tap Thru How-To" and "HyperMade.” Each campaign uses time-lapse video and native tech to deliver a new kind of home improvement how-to video.

Tap Thru videos on Vine showcase a project from beginning to end with graphically detailed how-to steps. HyperMade videos serve as “trailers” for popular Pinterest projects using Instagram’s Hyperlapse app. With both, the goal is to inspire people to move from aspiration to action and bring projects to life.

The new effort, timed to coincide with the holiday season, is another example of how Lowe’s continues to deliver simple and smart solutions for issues around the home via their “Fix in Six” Vine campaign – all in quick, snackable videos.

Welcome to #HyperMade, the latest innovation from #Lowes, showing you how to do #DIY at lightning speed. Today's project – a unique photo display created with lattice, paint and memories. #hyperlapse

A video posted by Lowe's Home Improvement (@loweshomeimprovement) on Dec 12, 2014 at 6:02am PST

You never know what’s under your bed – unless it’s in these DIY drawers! If you’re looking for a fun and easy way to get organized this Winter, #HyperMade from #Lowes shows you how. #hyperlapse

A video posted by Lowe's Home Improvement (@loweshomeimprovement) on Dec 12, 2014 at 9:04am PST

Full Credits

HYPERMADE CREATIVE CREDITS

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

 Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

Sr. Creative Director: Mike Sweeney

Sr. Creative Director: Molly Adler

Copywriter: Rich Douek

Art Director: Sei Rey Ho

Director of Integrated Production: David Rolfe

Executive Producer: Kristin Tomborello

Interactive Producer: Whitney Husnik

Senior Director: Jim Reath

Senior Director: Bob Estrada

Account Director: Heather Linde

Account Supervisor: Tyler Harris

Account Executive: Amanda Burnett

TAP THRU HOW-TO CREATIVE CREDITS

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

Sr. Creative Director: Mike Sweeney

Sr. Creative Director: Molly Adler

Director: Lawrence Chen

Copywriter: Billy Custer

Art Director: Jake Blumenau/Vanessa Castaneda

Director of Integrated Production: David Rolfe

Executive Producer: Kristin Tomborello

Interactive Producer: David Martinez

Content Producer: BreeAnn Stuart

Senior Director: Jim Reath

Senior Director: Bob Estrada

Account Director: Heather Linde

Account Supervisor: Tyler Harris

Account Executive: Amanda Burnett