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BBDO NY's Every Beat Matters for Save the Children

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Moving PSA campaign creates music from heartbeats

BBDO NY's Every Beat Matters for Save the Children

 

BBDO New York have revealed their latest PSA for Save the Children.  The ad draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.  Specifically, it  was created pro bono by BBDO New York and shows how children’s heartbeats, collected in remote villages of Malawi and Guatemala, inspired a song from artists OneRepublic, entitled ‘Feel Again’, that can help bring hope to children around the world.  The theme is ‘Every Beat Matters’.
 
The PSAs drive to www.EveryBeatMatters.org where people can download the song and take other actions to help save children’s lives.  In addition to TV, the campaign also includes radio, print, outdoor and digital PSAs as well as a robust social media program that will broaden the reach of the campaign via facebook.com/everybeatmatters and Twitter @EveryBeat.
   

 
AGENCY:  BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: Paul Vinod
Art Director: James Kuczynski
Copywriter: David Martin
Art Director: Quoc Doan
Director of Integrated Production:  David Rolfe
Senior Producer: Jesse Brihn
Producer: Dave Rocco
Interactive Producer: Katie Krueger
Assistant Producer: Lawrence Chen
 
Production Company: Rabbit
Director: The Fines
Executive Producer: Douglas Howell
Executive Producer: Joby Barnhart
Executive Producer/Producer: Shelby Ross
Head Of Production: Jeff Sommar
Production Supervisor: Dani Rotstein
 
Editorial: Butcher Editorial
Editor for TV: David Henegar
Editor for Making Of, Behind the Scenes, Interview w the Band: Chris Scheer
Editor for Lifestyle Malawi and (2) Social Worker Videos: Christina Neferis
Executive Producer:  Rob Van
Producer: Chrissy Hamilton
 
VFX: Butcher Editorial
Executive Producer: Rob Van
VFX Producer: Chrissy Hamilton             
Smoke Artist: Zac Dych
 
Audio: South Sound
Sound Design: South Sound
Mixer for TV and Making Of: Tim West
Recording Studio/Mix House: POP Sound
 
Color: MPC
Telecine Artist: Ricky Gausis
 
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BBDO New York, Tue, 11 Sep 2012 10:58:01 GMT