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BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

Creative 577 Add to collection

Agency teams up with MJZ director Steve Ayson to launch poignant first ad

BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.

The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.

This is the first Macy's work from BBDO New York since the agency was appointed back in August. 

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Post Production / VFX

3D: Tuna Unalan

Compositor: Jacob Slutsky, Ivan Zwarts, Daniel Morris, Margolit Steiner, Robert Bruce, Jay Lee

Executive Producer: Charlotte Arnold

Post Production Company: Blacksmith

Producer: Anu Nagaraj

VFX Supervisor: Daniel Morris

Production Company

Director: Steve Ayson

DOP: Germaine McMicking

Executive Producer: Emma Wilcockson

Production Company: MJZ

Line Producer: Jeff MacDougall


Composer: Brian Canning /Ethan Walter

Creative Director: Kelly Bayett

Music Production: Barking Owl Sound

Music Supervision: Barking Owl

Producer: KC Dossett

Sound Mix: Steve Rosen @ Sonic Union


Edit Assistant: Emma Platek

Edit Company: Whitehouse Post

Editor: Russell Icke

Executive Producer: Caitlin Grady

Producer: Pamela Heller

Creative Agency

Account Executive: Charlie Kunze, Maddy Bell

Business Affairs Manager: Nancy Espinal

Chief Creative Officer: David Lubars, Greg Hahn

Communications Planner: Julie Naidu

Creative Agency: BBDO New York

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Executive Producer: Ashley Henderson

Music Producer: Rani Vaz

Planning Director: Lindsey Gonnella, Jennifer Hunley, Nicole Landsman

Senior Account Director: Corey Cirillo

Senior Creative Director: Matt Brink, Adam Livesey

Genres: Storytelling

Categories: Retail Stores, Retail and Restaurants

BBDO New York, Tue, 14 Nov 2017 15:27:33 GMT