senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

14/11/2017
Advertising Agency
New York, USA
363
Share
Agency teams up with MJZ director Steve Ayson to launch poignant first ad

This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.

The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.

This is the first Macy's work from BBDO New York since the agency was appointed back in August. 

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound