BBDO New York
Tue, 14 Nov 2017 15:27:33 GMT
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BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love
Agency teams up with MJZ director Steve Ayson to launch poignant first ad
This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.
The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.
This is the first Macy's work from BBDO New York since the agency was appointed back in August.
view more - Creative
Post Production / VFX
3D: Tuna Unalan
Compositor: Jacob Slutsky, Ivan Zwarts, Daniel Morris, Margolit Steiner, Robert Bruce, Jay Lee
Executive Producer: Charlotte Arnold
Post Production Company: Blacksmith
Producer: Anu Nagaraj
VFX Supervisor: Daniel Morris
Production Company
Director: Steve Ayson
DOP: Germaine McMicking
Executive Producer: Emma Wilcockson
Production Company: MJZ
Line Producer: Jeff MacDougall
Music
Composer: Brian Canning /Ethan Walter
Creative Director: Kelly Bayett
Music Production: Barking Owl Sound
Music Supervision: Barking Owl
Producer: KC Dossett
Sound Mix: Steve Rosen @ Sonic Union
Offline
Edit Assistant: Emma Platek
Edit Company: Whitehouse Post
Editor: Russell Icke
Executive Producer: Caitlin Grady
Producer: Pamela Heller
Creative Agency
Account Executive: Charlie Kunze, Maddy Bell
Business Affairs Manager: Nancy Espinal
Chief Creative Officer: David Lubars, Greg Hahn
Communications Planner: Julie Naidu
Creative Agency: BBDO New York
Executive Creative Director: Danilo Boer, Marcos Kotlhar
Executive Producer: Ashley Henderson
Music Producer: Rani Vaz
Planning Director: Lindsey Gonnella, Jennifer Hunley, Nicole Landsman
Senior Account Director: Corey Cirillo
Senior Creative Director: Matt Brink, Adam Livesey
Genres: Storytelling
Categories: Retail Stores, Retail and Restaurants
BBDO New York, Tue, 14 Nov 2017 15:27:33 GMT
