BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.

The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.

This is the first Macy's work from BBDO New York since the agency was appointed back in August.