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BBDO NY Turns DNA Into Art to Find the Missing Answers to Autism

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Agency collaborates with Autism Speaks to launch MSSNG campaign

BBDO NY Turns DNA Into Art to Find the Missing Answers to Autism

Last week, Autism Speaks, in partnership with BBDO New York and Betaworks, hosted The MSSNG Lab on behalf of the MSSNG program – an open source program designed to invite scientists, researchers and more to help uncover the missing answers of autism and raise awareness for one of the most groundbreaking studies in autism science history.

The event was a one-night fine art showcase featuring a display of one-of-a-kind images depicting the very source of the missing answers: DNA. BBDO NY was responsible for branding the program, staging the event and creating materials for purchase such as posters, coffee-table books and various other elements to support the cause.

MediaMonks created the interactive experience for the project. Jouke Vuurmans, ECD at MediaMonks said: "We wanted to let anyone explore the art of growing microscopic DNA crystals. In building this online lab, our aim was to mimic the real-world process both in terms of function and aesthetic. This interactive experience turns visitors of the Autism Speaks web platform into true creators and helps them understand autism in an insightful and engaging way. We are excited to contribute our digital expertise to such a fascinating project."


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Client

Advertiser: Autism Speaks

Creative Agency

Account Executive: Miranda Hardy, Jen Sullivan

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Creative Technologist: Sermad Buni

Director of Integrated Production: David Rolfe, Clemens Brandt, (Asso.) Joe Croson

Executive Creative Director: Matt MacDonald

Group Account Directors: Mark Mulhern

Interactive Producer: Courtney Fallow

Music Supervisor: Rani Vaz

Photographer: Linden Gledhill

Planner: Cody Levine

Producer: Betsy Jablow

Senior Producer: Howard Howell

TV Producer: Koji Yahagi

Associate Creative Director: Siavosh Zabeti

Creatives: (Enginer) Casey Adams

Digital Production Company

App/Digital Production: Media Monks

Production Company

Director: Koji Yahagi, Bianca Guimaraes, Siavosh Zabeti

DOP: John McCabe

Production Company: BBDO

Music

Music Production: The Singing Serpent

Offline

Edit Company: Cut and Run

Genres: Dialogue

Categories: Charity, Corporate, Social and PSAs

BBDO New York, Mon, 11 May 2015 11:14:55 GMT