BBDO NY Tells the Heartwarming Story of the 'Boy Who Beeps'

GE has just launched the next phase of its Industrial Internet campaign.  The idea is “GE speaks the language of industry,” and the focus is on GE software—software that connects machines at an industrial scale with the potential to change the way industry works, change people’s lives, and even change the world.

This is a big and important promise. And as such, it warrants a big and important introduction. 

Which is just what it received via a two-minute film that tells the epic tale of “The Boy Who Beeps.”  The film debuts during NBC’s broadcast of the NFL Kickoff tonight and was created by BBDO New York.

The film follows the story of a curious boy who makes an electronic beep sound, in lieu of traditional language. As the child grows up, he discovers that he can talk with machines, which makes them work better.  As the copy states, “When you speak the language of industry, the conversation can change the world.”