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BBDO NY Takes You on an Audio Tour of Foot Locker Stores

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The agency interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes as part of the project

BBDO NY Takes You on an Audio Tour of Foot Locker Stores

Foot Locker's tag line is "APPROVED,” because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. 

To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. 

Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. 

BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.

You can learn more about this latest in-store innovation created by BBDO New York by viewing the video below:

view more - Creative
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Production Company

Executive Producer: Anthony Curti

Producer: Yuki Suzuki

Production Company: EG Plus

Music

Audio Post Production: One Thousand Birds

Creative Agency

Account Executive: Sam Henderson

Chief Creative Officer: Greg Hahn

Copywriter: Ricky Johanet

Creative Agency: BBDO New York

Executive Creative Directors: Chris Beresford-Hill, Dan Lucey

Senior Art Director: Brian Pinkley

Genres: People

Categories: Shoes, Clothing and Fashion

BBDO New York, Fri, 09 Dec 2016 11:23:56 GMT