BBDO New York
Fri, 09 Dec 2016 11:23:56 GMT
Foot Locker's tag line is "APPROVED,” because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall.
To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country.
Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers.
BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.
You can learn more about this latest in-store innovation created by BBDO New York by viewing the video below:view more - Creative
Executive Producer: Anthony Curti
Producer: Yuki Suzuki
Production Company: EG Plus
Audio Post Production: One Thousand Birds
Account Executive: Sam Henderson
Chief Creative Officer: Greg Hahn
Copywriter: Ricky Johanet
Creative Agency: BBDO New York
Executive Creative Directors: Chris Beresford-Hill, Dan Lucey
Senior Art Director: Brian Pinkley
Categories: Shoes, Clothing and FashionBBDO New York, Fri, 09 Dec 2016 11:23:56 GMT