BBDO NY Spots for the 2013 FedExCup

With golf season in full swing, FedEx is running new TV advertising in support of the 2013 FedExCup. The campaign, out of BBDO New York, is an extension of the brand’s “Ship Your Clubs” creative platform that first launched two years ago.

 

 

 

The work highlights the convenient, ease-of-use shipping and cost effectiveness of shipping clubs with FedEx.

Credits

Agency: BBDO New York
Client: FedEx
Title: “Family Trip” & “Briefcase”
 

Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Senior Creative Director: Mike Smith
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Art Director: Justin Bilicki
Copywriter: Matt Herr

 
Producer: Elise Pavone
 

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
 

Edit House: Mackenzie Cutler
Editor: Ian Mackenzie