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BBDO NY & SNICKERS Battle Injustice This Tax Day with Short Documentary

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Short film follows Arizona woman who tried to write-off a SNICKERS in 2005

BBDO NY & SNICKERS Battle Injustice This Tax Day with Short Documentary

Just in time for Tax Day, SNICKERS has created a short documentary as part of their ongoing topical extension of the brand’s “You’re Not You When You’re Hungry” campaign.

The documentary follows an Arizona woman who tried to write off a SNICKERS bar in 2005 and her tax return was denied. This short piece of creative content exposes that injustice to the world.

The documentary is now running on YouTube. The campaign will roll out social support on platforms including Facebook, Twitter and Tumblr from now until Tax Day on Wednesday, April 15.

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Post Production / VFX

Colourist: Stephen Picano

Production Company

Director: Evan Bernard

DOP: Joseph DeSalvo

Production Manager: Renee Haar

Line Producer: Koji Yahagi


Audio Post Production: Corey Bauman


Edit Company: NO6

Editor: Ryan Bukowski

Executive Producer: Corina Dennison

Producer: Malia Rose

Creative Agency

Account Executive: Jocelyn Choi

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Group) Amy Wertheimer

Group Account Directors: Susannah Keller

Managing Director: Kirsten Flanik

Producer: Mona Lisa Farrokhnia

Producers: (Music) Julia Millison

Project Director: Michael Gentile

Senior Planner: Alaina Crystal

Associate Creative Director: Matthew Zaifert

Categories: Confectionery , Food

BBDO New York, Tue, 14 Apr 2015 11:50:12 GMT