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BBDO NY Mixes Things Up in Brilliant New General Electric Spot

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Editors' Choice: Andreas Nilsson directs quirky & eclectic new film through Biscuit Filmworks

BBDO NY Mixes Things Up in Brilliant New General Electric Spot

This Memorial Day Weekend, GE will debut new advertising in its ongoing efforts to communicate innovation and “imagination at work” to solve some of the world’s biggest challenges. Their latest commercial message will break, appropriately, in cinemas during the Tomorrowland premiere – a movie that is all about imagination and surprises.

Much like its title “Time Upon A Once,” the ad tells the GE story backwards.  It’s to dramatize how GE takes everything that is usual and expected in the world, and turns it on its head.  It further illustrates the great lengths GE will go to approach problems differently, leading to bigger and better solutions.  As the copy says, “New solutions turn big companies into fast companies.”  Notably, the 60-second cinema ad is another example of how GE uses every video platform to tell its story.  It follows such notable previous films as “Childlike Imagination,” “Ideas,” “Imagination Donkey” and “Enhance your lighting.”

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Creative Agency

Account Executive: Joslyn Dunn

Chief Creative Officer: Greg Hahn

Copywriter: Tim Roan, Levi Slavin

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Michael Aimette

Executive Producer: Diane Hill, George Sholley

Music Supervisor: Rani Vaz

Worldwide Chief Creative Officer: David Lubars

Production Company

Director: Andreas Nilsson

Executive Producer: Shawn Lacy, Colleen O'Donnell, Holly Vega

Production Company: Biscuit Filmworks

Line Producer: Vincent Landay


Edit Company: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Executive Producer: Eve Kornblum

Producer: Jen Milano


Animation Company: Renegade Animation


Advertiser: GE

Post Production / VFX

Executive Producer: Patrick Nugent

Post Production Company: A52

Producer: Heather Johann

VFX Supervisor: Andy Rafael Barrios


Composer: The Ski Team

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Sound Mix: Mike Vitacco, Keith Reynaud @ Heard City

Genres: Comedy

Categories: Utilities, Electric

BBDO New York, Fri, 22 May 2015 15:25:57 GMT