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BBDO NY & Lowe's Helpful Yeti Has Some Useful Winter Hints

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Humble animates new Vine for #LowesFixInSix campaign

BBDO NY & Lowe's Helpful Yeti Has Some Useful Winter Hints

Another Yeti spotted in Boston! This one puts sand under a car tire for traction for Lowe's latest Vine.


Created by BBDO New York, the new Vine represents Lowe’s latest use of digital technology and social media to deliver short, topical and relevant content pieces that reinforce its position as a home improvement partner for consumers that “Never Stop Improving. “




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Client

Advertiser: Lowe's

Production Company

DOP: Eric Robbins

Executive Producer: Eric Berkowitz, Persis Koch, Ned Brown

Head of Production: Elizabeth Durkee, (Post) Suzie Cimato

Producer: Chelsea Conklin

Production Company: Humble

Production Manager: John Bega

Creative Agency

Art Director: Vanessa Castaneda

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Talon Gustafson

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Creative Directors: (Humble) Sam Stephens

Executive Producer: Kristin Tomborello

Interactive Producer: Whitney Husnik

Animation

Animation Company: Humble

Animators: Winnie Tom

Director: David Bell

Producer: Joe Scarpulla

Genres: Animation

Categories: Home Appliances, Building

BBDO New York, Mon, 16 Feb 2015 11:33:51 GMT