BBDO NY Launches Lowe's Spring Campaign

This week, Lowe’s launches its 2013 spring campaign.  Among other elements, the campaign includes an anthemic :60 brand TV spot called “Neighborhood” which continues the brand’s broader “Never Stop Improving” message.  The spot also speaks to the satisfaction of and contagious nature of home improvement:  “Funny thing about improvement, once you get started, it never stops.”

 

 

Credits

 

Agency: BBDO New York

Client:                                                  Lowe's

Spot:                                                    “Neighborhood”

 

Chief Creative Officer:                         David Lubars

Executive Creative Director:                Wil Boudreau

 

Executive Producer:                             Kevin Wilson

Assistant Producer:                             Theresa Reyes

Copywriter:                                          Patrick Koelling

Art Director:                                         Klane Harding

Music Producer:                                   Loren Parkins

 

Production Company:                          Pony Show

Director:                                              Peter Berg

Director of Photography:                     John Schwartzman 

 

Music House:                                       Licensed

 

Edit House:                                          Cutting Room

Editor:                                                  Chuck Willis

Assistant Editor:                                  Conor O’Flynn

 

Master Song:                                       “Best Day of My Life” by American Authors