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BBDO NY Launches Lowe's Spring Campaign

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'Neighbourhood' continues brand's broader 'Never Stop Improving' message

BBDO NY Launches Lowe's Spring Campaign

 

This week, Lowe’s launches its 2013 spring campaign.  Among other elements, the campaign includes an anthemic :60 brand TV spot called “Neighborhood” which continues the brand’s broader “Never Stop Improving” message.  The spot also speaks to the satisfaction of and contagious nature of home improvement:  “Funny thing about improvement, once you get started, it never stops.”
 
 
Credits
 
Agency: BBDO New York
Client:                                                  Lowe's
Spot:                                                    “Neighborhood”
 
Chief Creative Officer:                         David Lubars
Executive Creative Director:                Wil Boudreau
 
Executive Producer:                             Kevin Wilson
Assistant Producer:                             Theresa Reyes
Copywriter:                                          Patrick Koelling
Art Director:                                         Klane Harding
Music Producer:                                   Loren Parkins
 
Production Company:                          Pony Show
Director:                                              Peter Berg
Director of Photography:                     John Schwartzman 
 
Music House:                                       Licensed
 
Edit House:                                          Cutting Room
Editor:                                                  Chuck Willis
Assistant Editor:                                  Conor O’Flynn
 
Master Song:                                       “Best Day of My Life” by American Authors
 
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BBDO New York, Thu, 14 Mar 2013 09:29:07 GMT