Peach
dlmdd
Wake The Town
liahome
adstars
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BBDO NY Launches Lowe's Spring Campaign

ADD TO COLLECTION

'Neighbourhood' continues brand's broader 'Never Stop Improving' message

BBDO NY Launches Lowe's Spring Campaign

 

This week, Lowe’s launches its 2013 spring campaign.  Among other elements, the campaign includes an anthemic :60 brand TV spot called “Neighborhood” which continues the brand’s broader “Never Stop Improving” message.  The spot also speaks to the satisfaction of and contagious nature of home improvement:  “Funny thing about improvement, once you get started, it never stops.”
 
 
Credits
 
Agency: BBDO New York
Client:                                                  Lowe's
Spot:                                                    “Neighborhood”
 
Chief Creative Officer:                         David Lubars
Executive Creative Director:                Wil Boudreau
 
Executive Producer:                             Kevin Wilson
Assistant Producer:                             Theresa Reyes
Copywriter:                                          Patrick Koelling
Art Director:                                         Klane Harding
Music Producer:                                   Loren Parkins
 
Production Company:                          Pony Show
Director:                                              Peter Berg
Director of Photography:                     John Schwartzman 
 
Music House:                                       Licensed
 
Edit House:                                          Cutting Room
Editor:                                                  Chuck Willis
Assistant Editor:                                  Conor O’Flynn
 
Master Song:                                       “Best Day of My Life” by American Authors
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BBDO New York, Thu, 14 Mar 2013 09:29:07 GMT