BBDO NY Launches FedEx Holiday Campaign

Just in time for the holidays, FedEx has launched new advertising designed to let shoppers know about FedEx’s new One Rate shipping service which offers a simple, predictable, flat-rate shipping option for their express packages.

 
The multimedia effort includes TV, print and online and wraps with the line, “Introducing FedEx One Rate. Simple, flat-rate shipping with the reliability of FedEx.” 

 
The campaign features two :15 TV spots. One features Santa; the other features cozies that were actually knit by the winner of FedEx’s small business grant contest – Darn Good Yarn.  

The print features Santa shipping “lumps of coal” to a certain somebody using FedEx One Rate.  

And the brand has also produced its first Vine videos to help reinforce its One Rate shipping during the holidays.

Credits

Agency: BBDO New York
Client: FedEx
Title: “Cozies”, “Name Tag” :15 TV Spots
 

Chief Creative Officer North America: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Mike Smith
Creative Director/Copywriter: Peter Kain
Creative Director/Art Director: Gianfranco Arena
 

Group Executive Producer: Amy Wertheimer
 

Sr. Account Director: Olivia Heeren
Account Director: Amanda Cruz

 
Production Company: Biscuit
Director: Aaron Stoller
Edit House: No6
Editor: Jason MacDonald
 

End Tag: Hornet
 
  
Title: “Lumps of Coal” Print
 

Chief Creative Officer North America: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Mike Smith
Creative Director/Art Director: Jens Waernes
Creative Director/Copywriter: Tom Kraemer
 

Executive Art Producer: Betsy Jablow

 
Sr. Account Director: Olivia Heeren
Account Director: Amanda Cruz
Account Executive: Casey Johnson

 
Photographer: Stephan Abry
 
  
Title: “Refs” & “Thanksgiving” Vines
 

Chief Creative Officer North America: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Mike Smith
Creative Director: John Heath
Creative Director: Hunter Fine
Jr. Art Director: Zoe Kessler
Jr. Art Director: Thomas Mandel
Executive Interactive Producer: Nicole Rannou
Director: Lawrence Chen
Line Producer: Jonathon Hsu
Associate Producer: Vincent Lin

 
Sr. Account Director: Olivia Heeren
Account Manager: Courtney Grosslight
Account Executive: Suzi Jump

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