To help promote the outstanding digital capabilities of the HTC OneX mobile device (which enables users to take high-def stills from their videos so they never have to miss a moment), AT&T and BBDO have come up with a unique Halloween program that puts put a unique Halloween spin on photobombing - “ghostbombing.”
The video below helps further explain the “ghostbombing” phenomenon. Beginning today and continuing until Wednesday, October 31 (Halloween), visitors will be able to go to AT&T’s Facebook page to see more examples of “ghostbombing” in action. The program is being supported by ads on Facebook and Twitter (#ghostbombing).