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BBDO NY for FedEx Delivery Manager

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Radical Media's Steve Miller shoots two spots

BBDO NY for FedEx Delivery Manager

For the past ten years, FedEx has been an official sponsor of the NFL.  Previous ads focused on the brand’s sponsorship of the “FedEx NFL Air & Ground Players of the Week.”  This year, FedEx is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries.
Two new spots, in :30 and :15 lengths, target NFL fans who are passionate about their team and star players who receive packages throughout the year.  Work debuted Sunday during telecasts of NFL football.




Agency: BBDO New York
Client: FedEx
Title: “Practice” & “QB”

Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
ACD/Art Director: Justin Bilicki
ACD/Copywriter: Matt Herr

Executive Producer: Amy Wertheimer
Senior Producer: Calleen Colburn

Production Company: Radical Media
Director: Steve Miller
Director of Photography: Mott Hupfel

Edit House: Mackenzie Cutler
Editor: Ian Mackenzie

Visual Effects House: Schmigital

Sound: Sound Lounge
Mixer: Tom Jucarone

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Categories: Mailing, Business Services

BBDO New York, Tue, 17 Sep 2013 13:24:59 GMT