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BBDO NY Continues Foot Locker 'Approved'

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New spot directed by O Positive's Jim Jenkins

BBDO NY Continues Foot Locker 'Approved'

Foot Locker launches the latest television commercials this week from the brand’s ongoing “Foot Locker Approved.” campaign.

In the spot (titled “The Endorser”), NBAer Blake Griffin says he loves his fresh Jordan gear from Foot Locker.  But Blake does a lot of commercials, so how do we know he means it?  

CP3 helps us get to the bottom of things.


The commercial is part of the brand’s popular “Foot Locker Approved” campaign which debuted last year.  A recent spot from the campaign, Conversation Lift (which starred Shaquille O’Neal and rapper Tyga) was the third most popular commercial on Google’s YouTube Ads Leaderboard for July 2013.

The work was created by Foot Locker’s creative agency partner, BBDO New York.


Client: Foot Locker
Agency: BBDO New York
Title: "The Endorser”

Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
ACD/Copywriter: Jessica Coulter
ACD/Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester

Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter

Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer

Sound: Sound Lounge
Sound Mixer: Tom Jucarone

VFX/Conform: Schmigital
Smoke Artist: Jimmy Hayhow

Color: CO3
Colorist: Tim Masick

GFX: Hornet inc

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BBDO New York, Thu, 08 Aug 2013 10:52:37 GMT