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BBDO NY Conjures Creative Life Hacks for New Lowe's Campaign

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Editors' Choice: Quirky animations for #LowesFixinSix Vine spots

BBDO NY Conjures Creative Life Hacks for New Lowe's Campaign

This is an important time of year for retailers like Lowe’s.  And so, as part of this year’s marketing efforts, Lowe’s has partnered with BBDO New York and a number of influential bloggers to create a new series of Vines offering clever improvements that make life at home a little easier…everything from using walnuts to remove light scratches on wood to microwaving a wet sponge to kill germs to using a cookie cutter and a hammer for perfect pumpkin carving in celebration of Halloween last week.

You can view the rest of the spots here.






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Post Production / VFX

Post Production Company: humble

Producer: Suzie Cimato

VFX Supervisor: Sue Romweber

Client

Advertiser: Lowe's

Production Company

Director: Sam Stephens

DOP: Manfred Reiff

Executive Producer: Eric Berkowitz, Persis Koch, Ned Brown

Producer: Jason Haymond

Production Company: humble

Production Manager: Andrea Theodore

Creative Agency

Creative Agency: BBDO New York

Art Director: Miles Gilbert

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: James Harvey

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Kristin Tomborello, Ashley Henderson

Producer: Tara Toliver

Associate Creative Director: Carolyn Davis, Matthew Page

Genres: Animation

Categories: Supermarkets, Retail and Restaurants

BBDO New York, Mon, 03 Nov 2014 09:55:34 GMT