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BBDO NY and Bacardi Launch 'Music Liberates Music' to Help Support Caribbean Artists

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Every time fans play Major Lazer’s new track ‘Front of the Line’ on Spotify, BACARDÍ will donate studio time for aspiring Caribbean artists

BBDO NY and  Bacardi Launch 'Music Liberates Music' to Help Support Caribbean Artists
To continue their summer program, BACARDÍ and Major Lazer have launched "Music Liberates Music," a program designed to support the island music that inspires them by providing up-and-coming artists a chance to share their music with the world. 

Every time fans play Major Lazer’s new track ‘Front of the Line’ on Spotify, BACARDÍ will donate studio time for aspiring Caribbean artists.  

Throughout the duration of the program, fans will be able to peep in on the recording sessions in legendary studios like “Tuff Gong,” where Bob Marley recorded his classic tracks, and dive inside the life of each aspiring artist through interviews and video diaries. These include Shokryme, Cohoba and Dynamite, among others.  You can check out a few of their videos here:
 
Shokryme:
 
Cohoba:
 
Dynamite:
 
And to support this program, the brand will roll out a new online spot, created by BBDO New York.  

You can view the spot here:
view more - Creative
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Client

Advertiser: Bacardi

Post Production / VFX

Art Department: Vanessa Taylor

Colourist: Corey Bauman

Conform & Edit Assist: Jeff Sousa

Post Production Company: EG+ Worldwide, New York

Producer: Brad Go

Senior Producer: Heath Schoengold

VFX: Dirty Looks

VFX Producer: Tom Balkwill

Creative Agency

Account Executive: Rachel Passman

Account Management: Meghan Wood

Art Director: Danielle Lukacs

Business Manager: Matt Friday

Chief Creative Officer: (Global) David Lubars, Greg Hahn (NY)

Creative Agency: BBDO New York

Designer: Amy Cruz, Brandon Galosi

Director: Deyvis Rodriguez

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Executive Producer: Kristin Tomborello

Group Account Directors: Heather Lefevre

Planner: Patrick Tomasiewicz, Communications Planning Director Bryant Lim

Producer: Andrew Osborne

Senior Designer: Genelle Salazar

Design director: Dennis Payongayong

Associate Creative Director: Marcus Johnston (Art) Jim Connolly, (Copy)

Production Company

DOP: Benjamin Magahy

Executive Producer: Liz Hart

Production Company: Phantoscopic, Ltd.

Line Producer: Noelle Nimrichter

Music

Audio Post Production: Corey Bauman

Music Supervision: Shayne Alexander @ Marmoset

Offline

Edit Assistant: Lead Alex Lubars, Jeff Reagan (BBDO Studio)\

Edit Company: BBDO Studios

Editor: Nathan Perry-Green, Olly Stothert

Online Editor: Michael Gentile (BBDO NY)

BBDO North America, Fri, 09 Jun 2017 10:24:25 GMT