Snickers’ long-running ‘You’re not you when you’re hungry’ campaign continues with the launch of this new Halloween themed spot.
The hungry and slightly useless version of the Headless Horseman is introduced. Meet the Horseless Headsman. A hapless character that fails to even scare a group of youth trick-or-treaters.
The commercial was shot by Craig Gillespie, director of the film Fright Night
Online media will drive people to the Snickers Facebook page, which the Horseless Headsman will be taking over later this month, contributing a series of funny, confused status updates throughout the Halloween season.
In addition to the :45 version, which is featured online, there is also a :30 length that will run on TV.
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director, Art Director: Gianfranco Arena
Senior Creative Director, Copywriter: Peter Kain
Associate Creative Director, Copywriter: Alex Taylor
Associate Creative Director, Art Director: Jason Stefanik
Executive Producer: Amy Wertheimer
Music Producer: Melissa Chester
Production Company: MJZ
Director: Craig Gillespie
Editing Company: No6
Editor: Jason MacDonald
Visual Effects: Framestore