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BBDO New York Showcases the Greatest of the Greats for AT&T

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Jerry Rice, Steve Young, Roger Staubach & Emmitt Smith star in new films directed by Biscuit's Aaron Stoller

BBDO New York Showcases the Greatest of the Greats for AT&T

During the 2014 College Football Playoff, AT&T debuted the Legends campaign which featured a number of former Heisman Trophy winners debating about what makes for the strongest college athletes.

The campaign became a fan favourite. So BBDO New York has brought it back... bigger and stronger than ever.

Throughout the college football season, a group of ten legendary gridiron greats will compete in various feats of strength to see who is strong enough to watch the College Football Playoff with Bo Jackson.  Athletes include Jerry Rice, Steve Young, Roger Staubach, Emmitt Smith, Desmond Howard, Doug Flutie and more. They’ll compete to decide who is the strongest armchair quarterback, who has the strongest Tweet to show their school pride, among other challenges. Come December, only three will remain standing to join Bo at his Playoff bash.


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Client

Managing Director: Doug Walker

Post Production / VFX

Colourist: Tim Masick @ Company 3

Flame: Martin Lazaro

Post Production Company: Framestore

Producer: Nicholas Dziekonski

Creative Agency

Account Executive: Jenn Wang

Art Director: Zack Menna

Chief Creative Officer: David Lubars, Greg Hahn

Content Producer: Sasha White

Copywriter: Rich Singer

Creative Agency: BBDO New York

Executive Creative Director: Matt MacDonald

Executive Producer: Julie Collins

Group Account Directors: Lesley Brown

Music Supervisor: Melissa Chester

Senior Creative: Rob Munk, Mark Voehringer

Senior Designer: Czar Dizon

Senior Producer: Angela Narloch

Production Company

Director: Aaron Stoller

DOP: Peter Donahue

Executive Producer: Holly Vega

Production Company: Biscuit Filmworks

Line Producer: Cindy Becker

Music

Audio Post Production: Heard City

Composer: Jason Payne

Creative Director: Colin Thibadeau

Executive Producer: Sallie Moore

Music Production: The Lodge

Offline

Edit Assistant: Sam Barden and Jeff Lopus

Edit Company: Arcade Edit

Editor: Jeff Ferruzo

Executive Producer: Sila Soyer

Producer: Lauren Cancelosi

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBDO New York, Thu, 17 Sep 2015 15:17:07 GMT