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BBDO New York Reports for Spring Training

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Agency named multimedia creative partner for Major League Baseball

BBDO New York Reports for Spring Training

BBDO New York has been named multimedia creative agency partner for Major League Baseball (MLB) for managing all brand and Jewel Event (Opening Day, All-Star Game, Postseason) advertising and marketing.  Hill Holliday will stay on as agency of record for the MLB Fan Cave.

“This is an incredibly exciting time for Major League Baseball, and BBDO is exceptionally well-suited to help us bring the best game in the world to our fans in uniquely creative ways,” said Tim Brosnan, Major League Baseball Executive Vice President, Business.  “We look forward to having them apply this creativity to further fuel the unprecedented success that baseball currently enjoys by creating innovative ways for fans to connect with MLB.”

Said John Osborn, President and CEO, BBDO New York, “BBDO has a rich heritage of building brands through sports.  Baseball is in a category of one.  As fans, we understand the passion behind the game, and the depth and relevance of fan engagement.  We are thrilled to get going.”

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BBDO New York, Thu, 20 Feb 2014 11:57:21 GMT