BBDO New York Proves Looks Can Be Deceiving In FedEx Ad

FedEx has just launched new television advertising in support of FedEx One RateSM, which offers a simple, flat rate shipping option for Express packages.

The new spot, called “Skyscraper,” was created by BBDO New York and directed by Jim Jenkins, who has a long history of working with FedEx on many of its most humorous commercials.  For “Skyscraper,” the main twist involves a visual joke that was created with unique special effects.

Credits

Agency: BBDO New York

Client:  FedEx

Title: “Skyscraper”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Sr. Creative Director/Copywriter: Tom Kraemer

Sr. Creative Director/Art Director: Jens Waernes

Group Executive Producer: Amy Wertheimer

Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Editorial: No. 6

Editor: Jason Macdonald

Director of Photography: Chris Soos

Sound Mixer: Tom Jucarone

Telecine: CO3

Colorist: Tom Poole

Post EFX: MPC NY

VFX Producer: Camila De Biaggi

VFX Creative Director: Alex Lovejoy