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BBDO New York Proves Looks Can Be Deceiving In FedEx Ad

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Direct Jim Jenkins shoots funny spot for FedEx's new service

BBDO New York Proves Looks Can Be Deceiving In FedEx Ad

FedEx has just launched new television advertising in support of FedEx One RateSM, which offers a simple, flat rate shipping option for Express packages.

The new spot, called “Skyscraper,” was created by BBDO New York and directed by Jim Jenkins, who has a long history of working with FedEx on many of its most humorous commercials.  For “Skyscraper,” the main twist involves a visual joke that was created with unique special effects.


Agency: BBDO New York

Client:  FedEx

Title: “Skyscraper”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Sr. Creative Director/Copywriter: Tom Kraemer

Sr. Creative Director/Art Director: Jens Waernes

Group Executive Producer: Amy Wertheimer


Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Editorial: No. 6

Editor: Jason Macdonald

Director of Photography: Chris Soos


Sound Mixer: Tom Jucarone


Telecine: CO3

Colorist: Tom Poole



VFX Producer: Camila De Biaggi

VFX Creative Director: Alex Lovejoy

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Genres: Comedy

Categories: Mailing, Business Services

BBDO New York, Fri, 09 May 2014 09:19:54 GMT