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Creative in association withGear Seven
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BBDO New York Proves Looks Can Be Deceiving In FedEx Ad

09/05/2014
Advertising Agency
New York, USA
69
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Direct Jim Jenkins shoots funny spot for FedEx's new service

FedEx has just launched new television advertising in support of FedEx One RateSM, which offers a simple, flat rate shipping option for Express packages.

The new spot, called “Skyscraper,” was created by BBDO New York and directed by Jim Jenkins, who has a long history of working with FedEx on many of its most humorous commercials.  For “Skyscraper,” the main twist involves a visual joke that was created with unique special effects.



Credits


Agency: BBDO New York

Client:  FedEx

Title: “Skyscraper”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Sr. Creative Director/Copywriter: Tom Kraemer

Sr. Creative Director/Art Director: Jens Waernes

Group Executive Producer: Amy Wertheimer

 

Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Editorial: No. 6

Editor: Jason Macdonald

Director of Photography: Chris Soos

 

Sound Mixer: Tom Jucarone

 

Telecine: CO3

Colorist: Tom Poole

 

Post EFX: MPC NY

VFX Producer: Camila De Biaggi

VFX Creative Director: Alex Lovejoy

Credits