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BBDO New York Improves the Neighbourhood Experience for SAP

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Agency launches activations in New York for SAP Experience Management

BBDO New York Improves the Neighbourhood Experience for SAP

We are living in an experience economy. As a way to present a more-consumer facing side of the company, SAP recently staged a series of activations in New York City demonstrating SAP’s ability to collect, analyse, and act upon data in order to deliver better experiences.

Demonstrating the power of SAP Experience Management, SAP and BBDO New York collected responses from 1,200 people in New York City to find out how they felt about their neighbourhood. In particular, they asked about whether the neighbourhood could use more greenery, whether it could use more inspiring scenery and how they felt about their daily commute. The results from the survey were then used to inform three distinct activation approaches as well as the accompanying artwork, which were built over the course of four weeks - transforming a parking lot into a floral display, a selfie backdrop display, and eventually a commuter lounge for people in the area to enjoy. 

Each of these activations surprised and delighted people on the street. And the activation is now being expanded to San Francisco as another means of spreading further awareness of SAP Experience Management. 

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Chairman & Chief Creative Officer, Worldwide: David Lubars

EVP, Executive Creative Director: Greg Ketchum

EVP, Executive Creative Director: Tom Godici

VP, Creative Director: Corey Rakowsky

VP, Creative Director: Kleber Menezes

Associate Creative Director: Andres Maldonado

Associate Creative Director: Marten Engstrom

EVP, Director of Integrated Production: David Rolfe

VP, Group Executive Producer: Alex Gianni

Experiential Producer: Hayley Baldwin

Junior Producer: Tatiana Lanier

Managing Director, Omnicom: Gerhard Remlein

EVP, Senior Account Director: Sascha Uzell

SVP, Account Director: Kristen Roche

Account Manager: Jesse Schwartz

Account Executive: Abigail Solano

Assistant Account Executive: Brianna Zuniga

SVP, Group Planning Director: Brit Browning

Associate Planning Director: Damon Garrett

Business Manager: Grace Kelly


Production Vendor: Enter

Production Company: BBDO Studios

Studio Lead: Michael Gentile

Studio Producer: AJ Rowe

Director of Photography: Lucas Hrabal


Post house: BBDO Studios

Studio Lead: Michael Gentile

Studio Producer: Luke Butler

Editor: Brad Go

Colorist: Dan Edwards


Music Producer: Julia Millison

Music House: Shutterstock Library

BBDO New York, Mon, 11 Nov 2019 17:46:36 GMT