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BBDO New York Helps Smooth Things Over with Latest Snickers Campaign

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Agency captures 'unsmooth' moments for 360 campaign

BBDO New York Helps Smooth Things Over with Latest Snickers Campaign

As a twist to the ubiquitous 'You’re Not You When You’re Hungry' campaign, Snickers is reminding fans that they’re also not smooth when they’re hungry.

Created by BBDO New York, the work to support the brand’s newest innovation includes 'Heist', which kicked off on February 3th as part of Sunday’s NFL Countdown. The remaining TV ('Lame') and OLV ('Unsneaky', 'Hood Slide') ads kicked off February 4th, and all creative will run nationally through 2019.

Print will run in a variety of national publications, including US Weekly, People, Entertainment Weekly, Sports Illustrated, Real Simple, Game Informer, GQ and Taste of Home.

On the heels of the new ad creative launch, the Creamy Snickers #SmoothItOver PR and social campaign will kick off on February 15th, 2019, inserting the new product into the cultural conversation around consumers’ most 'unsmooth' moments, beginning with Valentine’s Day.

On the day after Valentine’s Day, throngs of significant others will be reeling from orchestrating an un-smooth Valentine’s Day ending in 'nomance' instead of romance. On February 15th only, fans will be able to #SmoothItOver with the chance to give unique Creamy Snickers-infused flower bouquets to their boo, best friend or gal pal. Fans in New York City can claim their free bouquet by tweeting: @Snickers #SmoothItOver + [chocolate emoji].

Snickers - Hoodslide
Snickers - UNSEAKY
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Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie

Edit Assistant: Cooper MacLane

Executive Producer: Gina Pagano

Online Editor: Jimmy Hayhow

Post Production / VFX

Post Production Company: MPC

Colourist: Tim Masick @ Company 3

Creative Director: Tim Crean

Executive Producer: Camila DiBiaggi

Production Company

Production Company: Anonymous Content, Schrom & Co

Director: Tim Godsall, Michael Schrom

Executive Producer: Sue Ellen Clair, Carl Sturges

Producer: Brady Vant Hull

DOP: Darko Suvak


Sound Company: Heard City

Sound Engineer: Keith Reynaud


Advertiser: SNICKERS

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars, Greg Hahn

Executive Creative Director: Gianfranco Arena, Peter Kain

Creative Director: Scott Mahoney, Dan Oliva

Art Director: Tanner Thompson

Producer: Samantha Addy

Associate Creative Director: Austin Mankey, Mike Motch

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Music Producer: Melissa Chester

President: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Carrie White

Account Managers: Blake Maraoui

Account Executive: Danee Fields

Senior Project Manager: Amy Orgel

Business Manager: Paul Cisco

Global Group Planning Director: Annemarie Norris

Planning Director: Christina Stoddard

Planners: Michael Schonfeld

Global Account Lead: Susannah Keller

Genres: People, Comedy

Categories: Sweet, Food

BBDO New York, Wed, 06 Feb 2019 17:12:13 GMT