For the second year in a row, BBDO was the top-rated agency network on the Warc 100, an annual ranking of the world’s top marketing campaigns and companies based on their performance in effectiveness and strategy competitions over the past year. This year’s rankings were compiled from results in 87 competitions around the world involving more than 2,200 winning campaigns.
BBDO agencies created ten of the top 100 most effective campaigns of the year. And two BBDO agencies – AMV BBDO in the UK (#2) and Colenso BBDO in New Zealand (#3) – were among the top three most creative agencies in this year’s Warc rankings.
Said Andrew Robertson, President and CEO, BBDO Worldwide, “BBDO is all about ‘The Work The Work The Work.’ We believe the best work works best. Our goal is to be, and to be seen to be, the network that produces the most creative work that works best for its clients. The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it’s very very important. We aim to win it every year.”
Added David Tiltman, head of content at Warc, “The Warc 100 is a benchmark for commercial creativity, allowing organizations to compare their performance with their peers. To be the top-ranked network means delivering breakthrough ideas for clients in markets all over the world. To achieve this two years in a row is testimony to the consistent quality of BBDO’s strategic work.”