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BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

Creative 380 Add to collection

Agency produces spot that artfully walks the modern/vintage line

BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

Dinty Moore Stew has launched a new digital campaign that aims to get audiences to crave stew like they crave a brew after a long day’s work. This “Stewski” campaign was born from the simple insight that the core Dinty Moore Stew consumer works hard and deserves – and craves – a hearty reward at the end of the day. 

Created by BBDO Minneapolis, the “Stewski” spot harkens back to the days of advertising where gratuitous product shots and simple characters seamlessly create an enjoyable story. Taking a page out of the vintage beer ad book, this brand truly embraced the fact that Dinty Moore Stew is a legacy product, and produced a spot that artfully walks the modern/vintage line. 

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Client

Advertiser: Dinty Moore

Brand Manager: Nikki Austinson

Marketing Director: Nicole Behne

Creative Agency

Account Supervisor: Olivia Sherlock

Chief Creative Officer: David Lubars

Creative Agency: BBDO Minneapolis

Executive Creative Director: Noel Haan

Group Account Directors: Alison Siviter

Producer: Debra Lustig

Associate Creative Director: Allison Brink, David Mackereth

Genres: Comedy

Categories: Food, Convenience

BBDO North America, Mon, 13 Feb 2017 13:11:34 GMT