For the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva – Senior General Manager of KFC Marketing – to share her insights on navigating her career, client-agency relations and the advertising landscape today.
Heels of Steel is an initiative founded by Farrah Harith McPherson, General Manager of BBDO Malaysia. It is a series of talks featuring prominent women leaders from various fields, their personal experiences, and advice on how to excel at work.
Drawing from over 20 years of experience in advertising and marketing, Angelina shared valuable insights from her time in Ogilvy and The Star Media Group, and now her experience working client side; at KFC.
Her talk provided an in-depth understanding of how agencies can serve their clients better, and BBDO staff enthusiastically participated in the Q&A session.
“Having helmed key roles in both agency and client side of advertising, Angelina is one of the few people around who’s qualified to impart wisdom in navigating the increasingly tricky advertising industry. We are very honoured to have her,” said Farrah.
The previous two editions of Heels of Steel featured Jasmine Lee, CMO of U Mobile, and Nicole Tan, who heads up Facebook Malaysia.