BBDO Malaysia and U Mobile has partnered with one of the country’s favourite local rock bands, Kyoto Protocol, as part of the telco’s Hari Raya campaign.

The campaign consists of a music video, directed by Laura Low and produced by Wayang Works, where Kyoto Protocol sings their rendition of the iconic “Maafkan Kami” track as tribute to Tan Sri P. Ramlee.

The song was carefully selected to be part of U Mobile’s Hari Raya campaign because it speaks of the qualities celebrated during Hari Raya, such as forgiveness and humility.

“It was a pleasure to work on this campaign, which embodies what Raya is all about. I strongly believe U Mobile’s sincerity, coupled with Kyoto Protocol’s star power, will charm many Malaysians,” said Farrah Harith McPherson, General Manager of BBDO Malaysia.

“U Mobile is really driven by our customers’ passion; hence we are always coming up with unlimited ideas on how we can enhance their mobile experience. That drive is also inspired by healthy competition in the industry. The song truly captures our mindset and we want to mark the Raya festive season with great harmony,” said Jasmine Lee, Chief Marketing Officer, U Mobile.