BBDO Live, a BBDO Greater China Group agency, today announced they are moving to a new office, from the 42nd floor to the 43rd floor. The move, together with Team ExxonMobil from BBDO Shanghai, is a result of the growth and evolution of the agency’s capabilities to fully integrate and execute customised communication solutions for their clients.
BBDO Live provides a one-stop communication solution for their clients in a fast-paced marketing landscape, in areas including auto, entertainment, travel, and social media industries. The team, comprising of 55 communication experts, work across paid, earned, shared and owned media platforms, and is led by the leadership team consisting of Gerald Tan (General Manager), Yan Chay (ECD) and Tracy Zhang (Group Account Director).
The new office as a collaboration of rough industrial atmosphere and refined elements of the car by using recycled wood and metal through the entire office. A total open area with standing table, sofa corner, bean bag room and proper conference room is designed for all communication environment needed during creation process.
“The reason behind this dynamic growth is our ability to connect the different communication disciplines into one seamless team with the sole purpose of moving our clients’ businesses with a customised communication solution. In addition, our size gives us the advantage of moving swiftly to respond to today’s market pace,” commented Gerald Tan, General Manager, BBDO Live / Team ExxonMobil.
"We’re delighted to announce the launch of BBDO Live and Team ExxonMobil’s new office. It further underpins our ability to offer the most compelling and effective marketing and communications solutions for our clients," said Tan Tze Kiat, CEO, BBDO Greater China.
At the opening ceremony, the latest version of BBDO Voices – a BBDO study about material success & progress in one of the world’s hottest market – It’s All About Money was presented by Mr. Hans Lopez-Vito, Chief Strategist Officer of BBDO Greater China.